Nurture Group sets the standard with Employer of the Year Award success

The Nurture Group has been named Employer of the Year - Medium or Large Business at the prestigious Growing Business Awards 2024. The Employer of the Year award recognises and celebrates companies that place their employees at the heart of their operations, demonstrating exceptional engagement, development, and motivation strategies that drive both employee satisfaction and business growth.

The Growing Business Awards, now in its 26th year, celebrates the exceptional achievements of the UK’s most successful businesses and the people behind them. The awards highlight outstanding performance across a variety of sectors, championing companies that demonstrate innovation, customer dedication, and market impact.

Nurture was shortlisted in an incredible five categories at this year’s Awards, highlighting the Group’s all-around commitment to excellence:

• B2B Business of the Year - Large
• Customer Experience and Loyalty Award - Medium and Large Business
• Employer of the Year - Medium and Large Business
• Growing Business of the Year - Turnover £50m+
• Market Disruptor of the Year - Medium and Large Business

The judges’ comments were testament to Nurture’s ethos: "Nurture Group demonstrated a comprehensive approach to the engagement, development, and progression of their people at every level. What really shone out was the commitment to integrating people, systems, and culture into the group. This case study inspires others to consider how to link purpose and values. High praise."

After collecting the Employer of the Year Award, Sue Wishart, Chief People Officer at Nurture Group, said: "We are really proud to have been recognised as the Growing Business Awards’ Employer of the Year. This award is testament to the dedication of everyone at Nurture Group, especially our regional, contract management and business support teams who do so much daily to develop, engage and inspire our operational teams. The exemplary standards of people management and high levels of motivation they show have been key to creating a positive culture within the business, which helps to drive client retention and business growth."

Nurture’s winning award submission demonstrated innovative employee engagement strategies and effective approaches to recruitment and retention.

As part of its ESG strategy, Nurture places great importance on delivering social value and developing individuals’ careers. Its ‘earn and learn’ approach encourages people to join the industry, whatever their background, providing educational opportunities and occupational training.

From the Nurture Academy which provides technical and skills training programmes, delivered by its dedicated in-house training team; to the company’s dedication to being a Real Living Wage employer and its commitment to diversity and inclusion, Nurture has led by example by putting its people at the heart of the brand.